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Attractiveness Enhancement Program "ASP" Online

Exclusively for law firms, tax advisors, auditors, and their teams

If you are actively looking for solutions to help your firm escape the "hamster wheel of dealing with the past" and prepare for a better future in the present, then I have good news for you: it works! Even and especially in times of digitalization. Since 2008, we have succeeded in radically revamping the business model of more than 110 medium-sized tax firms—with extremely positive effects on management andemployee competence, attractiveness for clients and employees, as well as fees, profitability, and firm value.

4 videos approx. 30-45 min + live video coaching with Dieter

1. Strategy & Marketing Audit
4 videos approx. 30-45 min + LiveVideoCoaching with Team
How to develop your goals and actions based on the diagnosis of competence, organization,
market, and finances.

2. Customer Care & Customer Activation
4 videos approx. 30-45 min + LiveVideoCoaching with Team
How to delight your customers by increasing value
and dramatically increase your referral rate.

3. Innovation & marketing expertise
4 videos approx. 30-45 min + live video coaching with team
How to significantly increase the appeal of your service offering through product and service innovations

4. Acquisition & Market Communication
4 videos approx. 30-45 min + LiveVideoCoaching with Team
How to increase your visibility, become magnetic
for the right employees and clients,
and improve profitability and liquidity in the long term
.

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The method

Cooperative BusinessCoaching®

The special feature of the ERC Life&BusinessCoaching model consists of a unique combination of

  • Live and video training sessions
  • Implementation coaching
  • practical management tools

The premium training programs of the ERC, which have been developed and refined over many years

– KEP Law Firm Development Program®
– ESP Success Enhancement Program®
– PEP Potential Development Program®

also form the basis of all ERC online training programs.


The enthusiasm and guidance provided by the team of trainers in the
live training programs and the implementation phase
cannot be completely replaced online. However, the
know-how acquired is extremely valuable for the desired
personal and entrepreneurial competence enhancement.

MAS Marketing-
System Workshop

I. Marketing Strategy and System Diagnosis
II. Online Marketing
III. Social Media Marketing
IV. Referral Marketing


The enthusiasm and guidance provided by the team of trainers in the
live training programs and the implementation phase
cannot be completely replaced. However, the
know-how acquired is extremely valuable for the desired
personal and entrepreneurial competence enhancement.

The objectives and results are comparable:

1. Increased sales/profits
2. Higher liquidity
3. More free time
4. Enthusiastic customers
5. Greater visibility and reach
6. Greater market presence

video

ERC | KEP workshop in the Attractiveness Enhancement Program | Bad Herrenalb

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Your investment

Attractiveness Enhancement Program
including all video training courses, tools,
LiveVideoCoaching with Dieter Lutz and the team of trainers
as well as a workshop (2 days)
€18,000 plus VAT (one-time payment)
or €3,600 per month plus VAT for 6 months

RECOMMENDATION: €15,000 plus VAT when booking ASP-online at the same time

Your added value/additional benefits

Includes 1 free ticket for a premium symposium (1 day)
Optional 1 free ticket for a premium workshop (2-4 days)
Or academies worth €1,500 each
Plus VAT when booking the entire program.

The costs for travel, hotel, and conference fees
are at your own expense.

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Attractiveness Enhancement Program "ASP" Online

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The head coach

Dieter Lutz

Founder and Chairman of the Supervisory Board of ERC AG
Certified Public Accountant, Attorney at Law, Specialist Lawyer for Tax Law
Head Coach

Dieter Lutz, as an entrepreneur, auditor, lawyer, and specialist lawyer for tax law, he has gained a wide range of experience, including as a crisis and restructuring consultant. His gift for spontaneously creating new solutions and putting them into practice is legendary.His rousing presentation style inspires and energizes people. He has been developing and leading seminars and strategic development programs for tax firms and companies for many years. He is the author of numerous publications, including the books "Lust auf Zukunft statt Angst vor Krisen – Erfolgsstrategien für Unternehmer & Entscheider" (Desire for the future instead of fear of crises – success strategies for entrepreneurs and decision-makers), "Die attraktive Steuerkanzlei" (The attractive tax firm), and "Der StB/WP als Unternehmer" (The tax advisor/auditor as an entrepreneur).

The history

In the 1990s, we guided 153 of the first 200 law firms certified according to DIN ISO9000 through the certification process. As pioneers in quality management, we are among the most experienced practitioners. Today, we promote the EFQM's European Excellence Model. All components of the law firm development program have recently been completely revamped under the direction of our head trainer, Dieter Lutz. They are continuously adapted to the needs of our clients. The strengths of our team of trainers lie in their many years of experience in supporting law firms and companies, their high level of expertise in inspiring people to embrace the necessary change processes, and their ability to coach them during the implementation phase.

Contact

Learn more

If you would like further information, please do not hesitate to contact us. Call us on +49 (0) 7854 9696-0 or write to us using the email form below. We look forward to hearing from you.

Contact
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